The Benefits of a JSON Ad Server

JSON ad serving is a relatively new technique, but it's incredibly powerful for publishers who want to ingest ad contents directly into their CMS or app. While the ad industry is accumstomed to using JavaScript (or HTML) tags as the standard means of delivering ads, more and more publishers are discovering the advantages of receiving raw data as a JSON object.

What is JSON?

JSON is an acronym for "JavaScript Object Notation". It is an open standard data format that uses objects made from key/value pairs with the goal of being human readable.

JSON ad serving uses the JSON format as a technique to deliver ad contents directly into a publisher's system. When an ad request is made (via a browser call to the ad server's API), the JSON response will contain the contents of the creative file and metadata about the creative (such as the advertiser, campaign, etc.)

A common misconception about JSON is that it is limited to use with JavaScript. In fact, JSON is the most common format used in Ajax techniques, passing data from server to client in real-time. Any language can take advantage of the JSON format.

By itself, JSON cannot load an ad on a page the way JavaScript tags will deliver an ad when called. But JSON is far more flexible than other ad delivery methods:

Advantages of JSON Ad Serving

  • Integrate native ad placements into your CMS or app. Since JSON allows the delivery of any number of content types, you can insert a native article, feature, video etc. directly into your system. Since your site or app isn't loading external content, the placement will be customized to appear to be completely native.

  • Deliver custom creative types with ease. JSON is adept at delivering ads with unusual requirements, like ads that call an internal database to load their content, ads that appear as push notificatons, etc. This is because the data in a JSON ad is accessible to any part of your site or app.

  • Serve any type of mobile ad. Mobile ad serving doesn't have to be limited to slim banners at the top or bottom of the screen. JSON lets you serve ads inside the app, serve full-screen interstitials, or any unit native to your app.

  • Take full control of the delivery process. For example, you serve a JSON text ad across dozens of sites and style it using the theme of the current page. Or, you can make Ajax requests based on user behavior without waiting for a pageload.

Want To Learn More?

Adzerk's Native Ads API returns JSON ads. If you're interested in checking it out, get in touch with us and we'll set you up with a trial account.

We love hearing about what publishers are doing out in the field. Send us a message if you want to learn more about the possibilities of JSON ad serving.

Adzerk’s OpenRTB 2.3 Solution Shifts the Balance of Power to Publishers

Adzerk OpenRTB Real-Time Bidding Solution for Publishers

Adzerk, the API-based ad serving platform for sites and apps, today announced the launch of its real-time bidding solution. This open and platform-independent system enables sites and apps to tap into as many demand sources as they want to drive the most revenue from their inventory.

“Adzerk RTB is a game changer for publishers who need an ad server for managing campaigns but don’t want to be locked into a single exchange, the way DoubleClick for Publishers is paired with AdX,” said James Avery, Adzerk CEO. “It’s the only truly independent RTB system on the market: our customers can integrate with any demand source, either through Adzerk’s partnerships or via our API. The Adzerk platform gives them the freedom to innovate and build their revenue in new ways."

With Adzerk RTB, direct sold campaigns can compete against demand providers in real-time. By increasing the potential revenue a publisher can make per impression, Adzerk shifts the balance of power in the RTB ecosystem to sites and apps, filling their inventory with the most valuable ads from any source.

Several Adzerk customers are already using Adzerk RTB to compete against their direct sold campaigns, including BitTorrent, which offers advertisers opportunities to reach a global audience of 170 million monthly active users across both display and video for desktop and mobile.

The system is compliant with the OpenRTB 2.3 standard, and full integrations for native and display inventory are available through providers Index Exchange and Bidtellect. Adzerk RTB is fully compatible with other features of the Adzerk platform, such as inventory forecasting, custom targeting and publisher-side behavioral and interest targeting.

“We’re excited to be working with Adzerk, a pure play publisher ad server with a great roster of clients,” said Andrew Casale, President & CEO of Index Exchange. “This gives our demand partners access to net-new premium inventory that has not yet been accessible to date in the programmatic environment.”

The Adzerk RTB system also supports Deal ID, the standard for creating private programmatic marketplaces between buyer and seller. Deal ID is designed to keep the value of publishers’ inventory high with more flexibility than direct sales. Private marketplaces give publishers control over the programmatic sales process while building relationships with brands.

For more information on Adzerk RTB, visit our solutions page.