It's the biggest extension to the Adzerk platform since 2012, and it's here: Adzerk Sales Management is a solution for booking inventory and coordinating sales proposals that will streamline your ad sales process.
Your sales team can communicate a clear picture of your site's sold and available inventory to advertisers, and instantly transform proposals into campaigns with a closed deal. Your ad ops and finance teams will also have full transparency into revenue and upcoming campaigns.
How It Works
Once you install the Sales Management extension, the "Sales" tab will appear in your Adzerk account.
In the Sales tab, the Media Plans menu lets you filter plans by salesperson, advertiser or sales status (Pitched, Reserved, Approved, Trafficked, or Closed Lost). You can start new media plans with a few clicks.
You can then attach line items to the plan, which uses the same interface as creating Adzerk flights. Once a media plan is booked, you can convert it to a campaign with a single click, and it's ready to serve.
Add your own custom fields to media plans (such as insertion order IDs or tracking numbers) to replicate the documentation of your internal sales process. Keep your ad server and your records in sync.
Sales Management also includes our new, more robust forecasting system. You can now forecast on a specific start and end date, and even forecast by keyword.
The forecast report shows both ongoing campaigns and media plans competing for your future inventory, so you can safeguard against overbooking.
What Sales Management Does For Your Team
- Reduces time spent on ad trafficking
- Automates routine sales tasks
- Maintains accuracy throughout the ad sales process
- Creates total transparency for your sales team
- Manages your inventory down to the impression-per-day level
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