Meet the New Adzerk Knowledge Base

After two years of hosting the Adzerk Knowledge Base with MediaWiki, we've switched to the ZenDesk Help Center. Reasons why we switched include:

  • An improved search feature
  • A layout that's easier to brand (using the official Adzerk red-orange)
  • Easier article editing
  • Better integration with our help desk software

You'll notice that the layout of the Knowledge Base is slightly different. The category/sub-category hierarchy that was reminescient of Yahoo! circa 1999 has been replaced by categories with collections of shorter articles. This should help our clients find relevant info faster.

The principles we've held since our very first knowledge base still apply:

  • Our KB is a constantly improving, constantly evolving document
  • We iterate based on feedback from our clients about their needs
  • We push updates to the KB as soon as (if not before) we release new features
  • We share as much information about the Adzerk platform in the KB as reasonable

Thoughts? Questions? Angry rants? We want to hear them all. Send your feedback to Adzerk support.

Get A Free eBook On Native Advertising Best Practices

Native advertising covers a wide spectrum of ad units and advertising strategies, and best practices can be hard to uncover. Adzerk took an in-depth look at the major categories of native ads (sponsored content, amplified content, and in-feed content) to share which practices worked and which didn't.

We believe that advertising should be effective for marketers, lucrative for publishers, and acceptable for users, and native ads are no exception. Topics discussed in our eBook include:

  • Opportunities for brands to communicate with users
  • Can sponsored content convert leads, build awareness, or do both?
  • Is amplified content better for publishers or advertisers?
  • Native key performance indicators
  • How publishers and brands can maintain quality control

The eBook also includes real-world examples of the Law of Native Ads in action. Not sure what that is? Read the eBook to find out!

Get the "Native Ads Done Right" eBook here.

Introducing Sales Management - The Better Way To Sell Your Ad Inventory

It's the biggest extension to the Adzerk platform since 2012, and it's here: Adzerk Sales Management is a solution for booking inventory and coordinating sales proposals that will streamline your ad sales process.

Your sales team can communicate a clear picture of your site's sold and available inventory to advertisers, and instantly transform proposals into campaigns with a closed deal. Your ad ops and finance teams will also have full transparency into revenue and upcoming campaigns.

How It Works

Once you install the Sales Management extension, the "Sales" tab will appear in your Adzerk account.

In the Sales tab, the Media Plans menu lets you filter plans by salesperson, advertiser or sales status (Pitched, Reserved, Approved, Trafficked, or Closed Lost). You can start new media plans with a few clicks.

You can then attach line items to the plan, which uses the same interface as creating Adzerk flights. Once a media plan is booked, you can convert it to a campaign with a single click, and it's ready to serve.

Add your own custom fields to media plans (such as insertion order IDs or tracking numbers) to replicate the documentation of your internal sales process. Keep your ad server and your records in sync.

Sales Management also includes our new, more robust forecasting system. You can now forecast on a specific start and end date, and even forecast by keyword.

The forecast report shows both ongoing campaigns and media plans competing for your future inventory, so you can safeguard against overbooking.

What Sales Management Does For Your Team

  • Reduces time spent on ad trafficking
  • Automates routine sales tasks
  • Maintains accuracy throughout the ad sales process
  • Creates total transparency for your sales team
  • Manages your inventory down to the impression-per-day level

Want to learn more?

Get in touch with us! Just fill out the quick form, and we'll get back to you as soon as possible.