How to Turn Your Homepage Carousel into an Innovative Revenue Source

Jane O'Hara
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Are you a publisher looking for new ways to monetize your site’s existing features? One source may be in plain view.

This article will make the case for monetizing your homepage carousel. We’ll also share examples from two innovative companies that have implemented carousel ads into their ad servers.

Why should I monetize my carousel?

The short answer: more ad revenue!

Like Amazon and others, your homepage carousel likely contains rotating images and messages highlighting select organic content.

amazon homepage carousel
amazon homepage carousel

Adding sponsored slots to your carousel allows you to show visually-compelling and contextually-relevant ads - and boost both user engagement and your advertising revenue.

They’re valuable because:

  • Sponsored carousel listings can complement your organic spots for a non-intrusive ad experience. They can blend in and look like a natural part of the rotation.
  • Advertisers pay more for above-the-fold, high-interaction ad units.

Can you share some innovative examples of carousel ads?

Absolutely! We’ll focus on two publishers that are using sponsored spots to monetize their carousels.

  1. Atom Tickets
  2. Atom Tickets, an online platform for movie tickets and concessions, monetizes some of its homepage carousel slots by selling them to movie studios - and combines them with companion skin ads to promote the latest blockbusters. The visually-stunning, above-the-fold spots offer a compelling experience for users and advertisers alike.
    atom tickets homepage carousel
    atom tickets homepage carousel
    The ad quality and delivery encourage advertisers to pay higher CPMs for these prominent homepage placements - without impacting user experience.
    atom tickets homepage carousel
    atom tickets homepage carousel
  3. Coupang
  4. Coupang, a South Korean retail site similar to Amazon, uses its homepage carousel to display sponsored product listings in addition to its organic spots. For example, this paid spot for a beauty product line appears in rotation with its organic spots for grocery items.
    coupang homepage carousel
    coupang homepage carousel
    coupang homepage carousel
    coupang homepage carousel

Both the paid and organic spots appear in the six-slot carousel menu that users can control. As a result, the paid carousel listings don’t feel as intrusive as, say, a programmatic banner.

While neither Atom Tickets nor Coupang monetize all of their carousel slots, their insertion of sponsored spots offers an easy way to drive incremental revenue. You can do the same by adding sponsored placements to your organic content carousel.

How do I implement carousel ads?

Monetizing your homepage carousel requires a non-programmatic, server-side solution that integrates native ads with your organic content.

Amazon and other large-scale publishers spent years building and refining their carousel ad platforms in-house.

For publishers looking to monetize their carousels in just weeks, Adzerk offers API access to tools that deliver native ads via JSON responses to avoid ad blockers and respect user privacy without slowing down your site.

How will you use carousel ads to turn more profit?

We’ve outlined innovative ways to use sponsored carousel listings to increase revenue. We hope they’ve generated some new ideas.

How have - or will - you use carousel ads? Click the link below to share your stories!

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Jane O'Hara

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