Build your own native ad server

Adzerk's APIs can power your native ad infrastructure


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Adzerk Native Ads API is extensible:

Build a native ad platform rivaling that of Facebook or Yelp - at a fraction of the cost and time

Native ads drive the success of user-first publishers. But creating your own native ad server from scratch can cost millions and take years. With Adzerk's server-to-server APIs, though, you can build a 100% customized platform in just weeks.

Building Integrated Native Ad Platforms

Programmatic Native

  • Obtrusive

    They may be in-feed, but these ads still stand out.

  • Irrelevant

    Ads are generic and untargeted - a poor user experience.

  • Conflicting Behavior

    Organic posts can be liked and link to an internal page; these ads do neither.

Integrated Native

  • Beautiful

    Use Adzerk's APIs to build in-feed promoted posts that mirror the unique look and feel of organic posts.

  • Relevant

    In-feed ads are tailored by past behavior, real-time search keywords, and page content.

  • Same Behavior

    Users can like and comment on ad directly, and clicks can go to an internal page.

Comparing Promoted Post Native Ad Platforms for Communities Comparing Promoted Post Native Ad Platforms for Communities

Network Ads

  • Obtrusive

    Network ads rarely look or feel like marketplace listings.

  • Irrelevant

    Your potential buyers don't want to see ads unrelated to their current search.

  • Lost Revenue

    Many listers would pay to have their listing promoted - but have no way to do it.

Sponsored Listings

  • Fit Right In

    Use Adzerk's APIs to build sponsored listings: promoted organic listings that don't disrupt the user experience.

  • Relevant

    Target by search (like 'SF events' or 'blue couch') or by page content.

  • Happy Listers

    Gives sellers a chance to pay for more discoverability.

Comparing Sponsored Listing Native Ad Platforms for Marketplaces Comparing Sponsored Listing Native Ad Platforms for Marketplaces

Network Ads

  • Low Engagement

    Network ads aren't relevant to the experience - leading to low engagement rates.

  • Uncreative

    Your site is unique - why not incorporate your brand personality into your ads as well?

Custom Native Ads

  • Build Anything

    Adzerk's flexible APIs let you build any type of native unit - from sponsored recipes to sponsored dating profiles to sponsored emojis to your custom content. (Plus, see more here).

  • Relevancy

    Add value to your ads by targeting by search, past behavior, location, interests, and more.

  • Great User Experience

    Don't resort to obtrusive display banners - custom native ads help monetize without annoying users.

Comparing Internal Promotions Native Ad Platforms Comparing Internal Promotions Native Ad Platforms