Build your own native ad server

Adzerk's APIs let you create your ideal ad platform in just weeks


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Adzerk Native Ads API is extensible:

Build a native ad server that gives you full control of the ad experience and revenue potential.

Native ads help you monetize without annoying users. But programmatic native ads don't really blend in, and creating your own native ad product can take years. With Adzerk's server-to-server APIs, though, you have the infrastructure tools to build a 100% customized ad server in just weeks.


Benefits include:
  • More Revenue - Sell engaging, native ad units at higher ad rates
  • Cost Savings - Adzerk saves you from paying for server costs, certifications, and new engineers
  • Faster Time-to-Market - Every day you aren't live, you're missing out on potential revenue
  • Better User Experience - Unobtrusive and fast, server-side ads prevent attrition
Building Integrated Native Ad Platforms

Network ads

  • Obtrusive

    They may be in-feed, but these ads still stand out.

  • Irrelevant

    Ads are generic and untargeted - a poor user experience.

  • Conflicting Behavior

    Organic posts can be liked and link to an internal page; these ads do neither.

Promoted Posts

  • Beautiful

    Use Adzerk's APIs to build in-feed promoted posts that mirror the unique look and feel of organic posts.

  • Relevant

    In-feed ads are tailored by past behavior, real-time search keywords, and page content.

  • Same Behavior

    Users can like and comment on ad directly, and clicks can go to an internal page.

Comparing Promoted Post Native Ad Platforms for Communities Comparing Promoted Post Native Ad Platforms for Communities

Network Ads

  • Obtrusive

    Network ads rarely look or feel like marketplace listings.

  • Irrelevant

    Your potential buyers don't want to see ads unrelated to their current search.

  • Lost Revenue

    Many listers would pay to have their listing promoted - but have no way to do it.

Sponsored Listings

  • Fit Right In

    Use Adzerk's APIs to build sponsored listings: promoted organic listings that don't disrupt the user experience.

  • Relevant

    Target by search (like 'SF events' or 'blue couch') or by page content.

  • Happy Listers

    Gives sellers a chance to pay for more discoverability.

Comparing Sponsored Listing Native Ad Platforms for Marketplaces Comparing Sponsored Listing Native Ad Platforms for Marketplaces

Network Ads

  • Low Engagement

    Network ads aren't relevant to the experience - leading to low engagement rates.

  • Uncreative

    Your site is unique - why not incorporate your brand personality into your ads as well?

Custom Native Ads

  • Build Anything

    Adzerk's flexible APIs let you build any type of native unit - from sponsored recipes to sponsored dating profiles to sponsored emojis to your custom content. (Plus, see more here).

  • Relevancy

    Add value to your ads by targeting by search, past behavior, location, interests, and more.

  • Great User Experience

    Don't resort to obtrusive display banners - custom native ads help monetize without annoying users.

Comparing Internal Promotions Native Ad Platforms Comparing Internal Promotions Native Ad Platforms