DECISIONING

Serve your ads on your terms

A decision engine that’s made to fit your specific ad serving needs.

Server-side ad serving for an improved site experience

Fast load times

Server-side ads aren't slowed down by ad tags, improving the customer browsing experience and eliminating jumpy content.

Relevant ads

Server-side ads utilize first-party data which means better, more relevant ads for users.

Higher revenue

Server-side ads can help publishers unlock untapped revenue by monetizing ad blocked users.

The right creative for the right user at the right price

See fast load times, relevant ads, and higher revenue from custom auctions.

Right creative

Your creatives should be as unique as your business. With custom creatives, our decisioning always selects the right creative for your available ad space.

Right user

Our algorithms select the right user in audience segments based on their previous behavior, the context of their experience, what ads they’ve seen recently, ad relevance scoring, and what they are likely to do in the future.