Yummly launched sponsored recipes with Adzerk’s APIs
"We knew we wanted an innovative Sponsored Recipes ad unit, but no ad server offered the functionality. So we built our own with Adzerk. It took only a few weeks and was a huge revenue driver for us."Winnie Lee, Sr. Product Manager
What Yummly built with Adzerk
Yummly's results: a new, high-revenue ad stream
- Food brands are willing to pay 20x+ CPMs for sponsored recipes as compared to programmatic ads
- 90% reduction in dev time vs building ad platform from scratch
- 1 engineer built entire product
Yummly's challenges & solutions
Yummly needed to build revenue-generating ads that provided value to the user. They used Adzerk's APIs to build an innovative ad unit where brands can sponsor entire recipes. To ensure that their ads weren't obtrusive to the user experience, Yummly crafted sponsored recipes to look and behave like organic recipes.
Yummly ensured that ads were relevant by using Adzerk's Targeting APIs to incorporate search and keyword targeting, so that sponsored recipes appeared only for searches that included the ingredient type.
Yummly wanted to maximize revenue. Adzerk's Decision API and pacing algorithms enabled Yummly to test different pricing models until finding the highest value option.
Yummly wanted to launch quickly to start earning revenue immediately By using Adzerk's APIs, Yummly cut down the launch time from a year to just weeks.
Yummly is an app & website that provides recipe recommendations personalized to the user. They were acquired by Whirlpool in 2017.