TradingView's unobtrusive native ads drive 84x ROI
"With Adzerk we were able to build an innovative native ad server that sees much higher CPMs than programmatic ads. Their tools allowed us to launch the platform months faster than our original estimates."Iskander Malikov, VP of Operations
What TradingView built with Adzerk
TradingView's results: a new high-value revenue stream
- 84x return on investment over Adzerk platform fee
- 90%+ reduction in dev time vs building ad platform from scratch
TradingView's challenges & solutions
TradingView wanted to drive ad revenue - but worried that programmatic ads would ruin the user experience and lead to user attrition. Thanks to Adzerk's server-side tools and flexible creative templates, TradingView built a native ad server with ad units that looked and behaved like standard organic content.
TradingView wanted to maximize revenue. Adzerk's targeting and revenue optimization tools enabled TradingView to test out pricing models until they identified the right price points to sell their ad units at. Indeed, the monthly revenue TradingView drives through these native ads is now 84x+ times what they pay Adzerk a month.
TradingView wanted to launch quickly to start earning revenue immediately By using Adzerk's APIs, TradingView cut down the launch time from a year to just weeks.
TradingView is a web service and social network for traders, with a platform for technical analysis.