Strava promotes internal content with Adzerk’s APIs
"Adzerk’s APIs let us easily build a platform for promoting internal content in a user-friendly way. It's a really powerful tool."Andrew Touchstone, Director of Marketing
More Revenue From More Engaged Users
- Strava ran native units to drive app reviews and upsell paid plans using user-targeting logic - which led to 7x the engagement they were seeing from before
- 90%+ reduction in dev time vs building promotion platform from scratch
Strava's Challenge & Solution
Strava needed to serve user-tailored in-feed content to promote community engagement. They used Adzerk's Decision API to integrate server-side promotions into their app, enabling them to upsell paid plans and more.
Strava didn't want obtrusive ads, so they needed the promotions to seamlessly fit into their app's UI Strava took the JSON ad responses from the Decision API and inserted them into their content management system, so that the promotions were native and looked like organic content.
Strava was able to tailor ads based on the user’s interests. Adzerk's UserDB became their own DMP for targeting based on demographics and past behavior. Adzerk's Targeting APIs allow for targeting around location, interests, any key/value pair, relevance, and much more.
Strava wanted to release their solution quickly. The Adzerk cloud platform provided all the tools they needed to launch the platform in just weeks.
Strava's content promotion example