reddit builds self-serve platform on top of adzerk

reddit's Challenge + Solution

How do we drive revenue without annoying our users?
Use our Decision API to build native ads that (1) target subreddits and (2) don't distract from user experience.
Cool! How do we create a self-serve ad platform without devoting many engineering resources?
Connect our Management and Reporting APIs with your UI to create a self-serve native ad platform.

Resulting Native Ad Unit