PRX (makers of Serial) innovates with dynamic podcast ads

Public Radio Exchange's Challenge + Solution

How do we add up-to-date audio ads to older podcast episodes?
Ping our Decision API with real-time episode details, and we’ll provide an audio URL with the podcast and the right ads.
How do we release this quickly, so new podcasters choose us over someone else?
Our cloud platform gives you all the tools you need to launch the platform in weeks!
Awesome! And how do we make sure users hear only relevant ads?
Our Targeting APIs allow for targeting by podcast, which commercial break, day of week, location, and much more.
What if we wanted to make this a self-serve product for advertisers?
Simple - our Campaign Management APIs enable you to build a self-serve advertising dashboard.

PRX's Audio Ad Implementation