imgur builds promoted posts that users actually love
"Integration with Adzerk's APIs was fast - and their flexible tools allow us to continually test and improve our native ad units."Bryn Mosher, Engineer
What imgur built with Adzerk
imgur's results: user-friendly ads that sell for high CPMs
- 20x+ CPMs as compared to programmatic ads
- 90%+ reduction in dev time vs building ad platform from scratch
- Promoted posts not only drive revenue, but get positive user engagement
imgur's challenges & solutions
imgur wanted to offer innovative native ads that would resonate with large buyers. Thanks to Adzerk's server-side tools and flexible creative templates, imgur built a native ad server with ad units that looked and behaved like standard organic content. These high-value, highly-curated ad units are booked well in advance by brands like eBay, and offer a unique, creative ad experience.
imgur wanted to make sure that only relevant ads appeared. To ensure that users saw only relevant ads, they used Adzerk's Targeting APIs to implement frequency capping, device/geo targeting, and behavioral targeting.
imgur needed to maximize revenue. Adzerk's targeting and revenue optimization tools enabled imgur to test out pricing models until they identified the right price points to sell their ad units at. Indeed, the CPMs they charge for their native ads are now 20x+ the amount they make from programmic ads.
imgur wanted to launch quickly to start earning revenue immediately By using Adzerk's APIs, imgur cut down the launch time from a year to just weeks.
imgur is an online image sharing community and image host, with hundreds of millions of users.