A crash course in everything ad server related.
Discover what targeting options you could build into your platform.
Learn what ads beyond just programmatic banners you could monetize with.
Everything you need to know about GDPR, CCPA, and more.
Tips and advice for launching your new ad platform.
See what other enterprises have built with ad serving APIs.
A crash course in ad tech terminology.
An overview of what a publisher-side ad server is, why you should use one, and the best vendors out there.
Server-side ad serving is the future of ad monetization - find out why
Utility Publishers will fuel the next wave of ad tech. Discover why.
This details the differences between an ad server and a Content Management System.
Get ammunition to make the case for using Ad Serving APIs to build your ad product.
Understand how ad blockers work and how you can monetize ad block users.
Understand how mobile ad blockers work.
Learn the differences between self-hosted and hosted solutions.
To build a successful ad product, you need six specific roles filled.
Discover targeting methods that don't require you to use personally identifiable information.
Learn how tracking your users' behaviors can result in valuable targeting options.
Target users based on the weather conditions around them (ex: raining, sunny, etc).
Build frequency capping into your algorithm to avoid wasted impressions.
Innovative ideas of how to employ geolocation targeting.
How to let advertisers target by where a user works.
The importance of implementing negative targeting/blacklisting.
How to integrate your first-party data into your ad server.
Sponsored listings - where vendors/sellers pay for promotion in search restuls - are a great way to drive new revenue.
Monetize your homepage carousel with integrated native ads.
This outlines what email ads are and how/why/when to use them.
Adding ads to drop down menus are an innovative way to drive new revenue.
This article will dive into what eCommerce sponsored listings are and why now is the time to integrate them
Learn how and where to properly disclose your native ads.
You'll want a webpage dedicated to explaining why advertisers should work with you. This looks at 25 industry examples.
Self-serve ad platforms can drive growth - but don't work for everyone.
This looks at Twitter's launch of their Promoted Trend Spotlight ad and offers suggestions on where to copy them.
Why you should QA your ads in the same way you'd QA any other product feature.
This article outlines LinkedIn's new innovative Conversation Ads.
This article outlines Reddit's new innovative Trending Takeover Ad Unit.
Why and how to make your ads responsive to screen size.
Why and how to troubleshoot and prevent broken ads.
Make sure all your cookies have the SameSite attribute set
Discover how Safari blocks even some first-party cookies.
Learn what actions you should take to ensure your ad product is GDPR-compliant.
Everything you need to know about California's CCPA law.
Everything you need to know about the EU's GDPR law.
Everything you need to know about Brazil's LGPD law.
Learn why you should use a CMP and what the top CMPs are.
Everything you need to know about Thailand's PDPA law.
Ticketmaster builds an internal promotions platform on Adzerk.
Edmunds creates an industry-best sponsored car listings platform.
Imgur builds promoted posts that users actually like.
Chairish integrates sponsored furniture listings that blend right in.
Strava builds an in-app internal promotions platform.
InSkin scales their product by using Adzerk to integrate with DSPs.
PRX innovates podcast ad serving using Adzerk's APIs.
Yummly created a sponsored recipe ad server for incremental revenue.
Reddit grew their business with native promoted posts.