A crash course in ad tech terminology.
An overview of what a publisher-side ad server is, why you should use one, and the best vendors out there.
Server-side ad serving is the future of ad monetization - find out why
Utility Publishers will fuel the next wave of ad tech. Discover why.
This details the differences between an ad server and a Content Management System.
Get ammunition to make the case for using Ad Serving APIs to build your ad product.
Discover targeting methods that don't require you to use personally identifiable information.
Learn how tracking your users' behaviors can result in valuable targeting options.
Target users based on the weather conditions around them (ex: raining, sunny, etc).
Build frequency capping into your algorithm to avoid wasted impressions.
Innovative ideas of how to employ geolocation targeting.
Sponsored listings - where vendors/sellers pay for promotion in search restuls - are a great way to drive new revenue.
Monetize your homepage carousel with integrated native ads.
This outlines what email ads are and how/why/when to use them.
Adding ads to drop down menus are an innovative way to drive new revenue.
Learn what actions you should take to ensure your ad product is GDPR-compliant.
Everything you need to know about how the CCPA impacts you.
Everything you need to know about how the GDPR impacts you.
Everything you need to know about how the LGPD impacts you.
Make sure all your cookies have the SameSite attribute set
Learn why you should use a CMP and what the top CMPs are.
Learn how and where to properly disclose your native ads.
You'll want a webpage dedicated to explaining why advertisers should work with you. This looks at 25 industry examples.
This looks at Twitter's launch of their Promoted Trend Spotlight ad and offers suggestions on where to copy them.
Why you should QA your ads in the same way you'd QA any other product feature.
Ticketmaster builds an internal promotions platform on Adzerk.
Edmunds creates an industry-best sponsored car listings platform.
Imgur builds promoted posts that users actually like.
Chairish integrates sponsored furniture listings that blend right in.
Strava builds an in-app internal promotions platform.
InSkin scales their product by using Adzerk to integrate with DSPs.
PRX innovates podcast ad serving using Adzerk's APIs.
Yummly created a sponsored recipe ad server for incremental revenue.
Reddit grew their business with native promoted posts.