What % of publishers do header bidding?
This month, 792 HBIX sites did header bidding, up 7 sites from last month.
Biggest bidder movement
Here are the largest month-over-month bidder movements (min: 60 instances).
Header bidding usage over time
What bidders are publishers using?
This looks at the top exchanges that publishers are pinging. It's total instances seen divided by 1,000.
Next 10 bidders
This looks at the next 10 most common bidders. It's total instances seen divided by 1,000.
Top bidders over time
This follows the top bidders over the past year and is the number of instances found divided by 1,000.
What wrappers/containers are publishers using?
This includes both header bidding wrappers and post-bid network tags that employ header bidding codes. It's total instances seen divided by 1,000.
Avg # of bidders over time
This looks at the average number of bidders per header bidding publisher over time.
What codebase do client-side wrappers use?
A majority of all client-side wrappers are built on Prebid.
Raw Data by Site
With Ad Tech Insights Pro, you get a site-level breakdown of all three reports.
Consent Management Platforms
This tracks GDPR Consent Management Platform adoption across the Top 10K US and UK sites.
The Ads.txt tracker looks at Ads.txt adoption and vendor usage across the Top 10K US and UK sites.