What % of publishers do header bidding?

This month, 778 HBIX sites did header bidding, up 14 sites from last month.

Movement of bidders
Exchange Dec Jan Change
Kargo 5.6% 6.6% +18%
33Across 5.7% 6.3% +11%
RTK 3.8% 4.0% +5%
Sharethrough 5.6% 5.3% -5%
Pubmatic 21.8% 20.2% -7%

Here are the largest month-over-month bidder movements (min: 40 instances).

Header bidding usage over time

Adapters

What bidders are publishers using?

This looks at the top exchanges that publishers are pinging. It's total instances seen divided by 1,000.

Top bidders over time

This follows the top bidders since Jan 2018 and is the number of instances found divided by 1,000.

Wrappers

What wrappers are publishers using?

This looks at the top client-side wrappers that publishers are using. It's total instances seen divided by 1,000.

Additional Stats

Avg # of bidders over time

This looks at the average number of bidders per header bidding publisher over time.

What codebase do client-side wrappers use?

A majority of all client-side wrappers are built on Prebid.

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