What % of publishers do header bidding?
This month, 755 HBIX sites did header bidding, down 3 sites from last month.
Movement of bidders
Here are the largest month-over-month bidder movements (min: 50 instances).
Header bidding usage over time
What bidders are publishers using?
This looks at the top exchanges that publishers are pinging. It's total instances seen divided by 1,000.
Top bidders over time
This follows the top bidders since Jan 2018 and is the number of instances found divided by 1,000.
What wrappers are publishers using?
This looks at the top client-side wrappers that publishers are using. It's total instances seen divided by 1,000.
S2S Wrappers/Bidders Over Time
This follows the top non-Amazon S2S header bidding endpoints since Jan 2018 (min: 5 instances).
Avg # of bidders over time
This looks at the average number of bidders per header bidding publisher over time.
Avg bidders by wrapper type
|Wrapper Type||Avg # of Bidders|
|3rd Party Vendor (excludes Index Exchange)||8.01|
This looks at how many bidders on average each wrapper type has. 3rd-party vendors (excl Index) are more likely to add in more partners than publishers with in-house wrappers.
What codebase do client-side wrappers use?
A majority of all client-side wrappers are built on Prebid.
Raw Data by Site
With Ad Tech Insights Pro, you get a site-level breakdown of the data for the Top 10K+ sites across multiple geos.
Consent Management Platforms
This tracks GDPR Consent Management Platform adoption across the Top 10K US and UK sites.
The Ads.txt tracker looks at Ads.txt adoption and vendor usage across the Top 10K US and UK sites.