What % of US sites do header bidding?

This looks at the Top 10K US sites.

What % of UK sites do header bidding?

This looks at the Top 10K UK sites.

What % of US publishers do header bidding?

This looks at the sites in the Top 10K that show ads.

What % of UK publishers do header bidding?

This looks at the sites in the Top 10K that show ads.

Adapters

What bidders are US publishers using?

This looks at the top exchanges that US publishers are pinging. It's total instances seen divided by 10K.

What bidders are UK publishers using?

This looks at the top exchanges that UK publishers are pinging. It's total instances seen divided by 10K.

Wrappers

What wrappers are US publishers using?

This includes header bidding wrappers, S2S endpoints, and post-bid network tags that employ header bidding codes, across the Top 10K US sites.

What wrappers are UK publishers using?

This includes header bidding wrappers, S2S endpoints, and post-bid network tags that employ header bidding codes, across the Top 10K UK sites.

What codebase do client-side wrappers use?

A majority of all client-side wrappers are built on Prebid.

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  • Deeper wrapper breakdowns
  • % of HB files each vendor is in
  • Header bidding breakdown by site rank
  • Access to the CMP and Ads.txt data results too

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