CMP adoption by location

This looks at the Top 10K sites in each geo bucket, broken down by all sites and just sites within that 10K that show programmatic ads (to better understand adoption by those who would adopt CMPs). To qualify, sites must be using an IAB-registered CMP, a 3rd-party consent tool, or an in-house solution built using AppNexus, Axel Springer, or the IAB 'vendorlist' file.

Adoption rate changes
Bucket Dec Jan Change
UK (Pubs Only) 33.2% 32.3% -2.7%
US (Pubs Only) 28.2% 28.1% -0.4%
UK (Top 10K sites) 17.8% 17.9% +0.6%
US (Top 10K sites) 14.8% 14.9% +0.7%

This month saw just minor CMP growth. Are companies taking a wait-and-see approach to GDPR compliance?

CMP Adoption Over Time

This follows CMP adoption since July 2018.

Breakdown of Consent Tool Type - US
Breakdown of Consent Tool Type - UK
Top IAB-registered CMP vendors

This shows the number of times each IAB-registered vendor was found across the Top 10K sites in the US/UK.

Top other consent tools

This shows the number of times other consent tools were found across the Top 10K sites in the US/UK.

Additional industry stats
82
# of unique CMP & cookie consent tools found
across all sites
13.1%
of all found CMPs
used AppNexus's open-source code
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