CMP adoption by location
This looks at the Top 10K sites in each geo bucket, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using an IAB-registered CMP, a 3rd-party consent tool, or an in-house solution built using AppNexus, Axel Springer, or the IAB 'vendorlist' file.
Adoption rate changes
|UK (Pubs Only)||34.1%||33.7%||-1.2%|
|US (Pubs Only)||31.6%||32.5%||+2.8%|
|UK (Top 10K sites)||20.0%||19.5%||-2.5%|
|US (Top 10K sites)||17.4%||17.4%||+0%|
The last two quarters have actually seen decreases in CMP adoption in the UK (and only slight upticks in the US). Have we reached a plateau in adoption?
CMP Adoption Over Time
This follows CMP adoption since Q3 2018.
Breakdown of Consent Tool Type
Biggest CMP movement
|Cookie Law Info||30||75||+160%|
|Cookie Notice by dFactory||43||57||+40%|
|UK CC by Catapult||52||63||+19%|
Here are some of the largest quarterly CMP movements (min: 50 instances) across the Top 10K US and Top 10K UK sites (16K unique sites).
Top IAB-registered CMP vendors
This shows the number of times IAB-registered CMPs were found across the Top 10K US and Top 10K UK sites (16K unique sites).
Top IAB CMPs over time
This follows the top IAB CMPs since Q3 2018.
Top other consent tools
This shows the number of times other consent tools were found across the Top 10K US and Top 10K UK sites (16K unique sites). For scale purposes, Cookie Consent by Insites is excluded, but it is found in 653 sites.