CMP adoption by location

This looks at the Top 10K sites in each geo bucket, broken down by all sites and just sites within that 10K that show programmatic ads (to better understand adoption by those who would adopt CMPs). To qualify, sites must be using an IAB-registered CMP, a 3rd-party consent tool, or an in-house solution built on AppNexus's open source code.

Adoption rate changes
Bucket August Sept Change
UK (Pubs Only) 30.8% 31.4% +2.0%
US (Pubs Only) 26.8% 26.9% +0.4%
UK (Top 10K sites) 15% 16.6% +10.7%
US (Top 10K sites) 11.9% 13.6% +14.3%

This month saw sizeable growth in overall adoption of CMPs - with 11% in UK and 14% in US. For sites showing ads (aka 'publishers'), the number was steady, however, indicating that the increase is coming from sites that don't show ads but still want to manage consent for non-advertising cookies.

Breakdown of Consent Tool Type - US

This breakdown looks at consent tools by type.

Breakdown of Consent Tool Type - UK

This breakdown looks at consent tools by type.

Top IAB-registered CMP vendors

This shows the number of times each IAB-registered vendor was found across the Top 10K sites in the US/UK (there were a total of 2217 unique sites with a consent tool).

Top other consent tools

This shows the number of times other consent tools were found across the Top 10K sites in the US/UK (there were a total of 2217 unique sites with a consent tool).

Additional industry stats
71
# of unique CMP & cookie consent tools found
across all sites
318
# of sites with AppNexus's open-source CMP code (up from 267 last month)
across all sites
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