CMP adoption by location
This looks at the Top 10K sites in each geo bucket, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using an IAB-registered CMP, a 3rd-party consent tool, or an in-house solution built using AppNexus, Axel Springer, or the IAB 'vendorlist' file.
Adoption rate changes
|UK (Pubs Only)||34.9%||35.8%||+3%|
|US (Pubs Only)||31.1%||32.1%||+3%|
|UK (Top 10K sites)||18.3%||18.6%||+1%|
|US (Top 10K sites)||15.7%||16.0%||+2%|
This month saw modest jumps in CMP usage across all buckets.
CMP Adoption Over Time
This follows CMP adoption since July 2018.
Breakdown of Consent Tool Type
Biggest CMP movement
|# of Sites||Feb||March||% Change|
|Curse Digital Media||41||44||+7%|
Here are the largest month-over-month CMP movements (min: 35 instances) across the Top 10K US and Top 10K UK sites (16K unique sites).
Top IAB-registered CMP vendors
This shows the number of times IAB-registered CMPs were found across the Top 10K US and Top 10K UK sites (16K unique sites).
Top IAB CMPs over time
This follows the top IAB CMPs since July 2018.
Top other consent tools
This shows the number of times other consent tools were found across the Top 10K US and Top 10K UK sites (16K unique sites). For scale purposes, Cookie Consent by Insites is excluded, but it is found in 609 sites.
Additional industry stats
Raw Data by Site
With Ad Tech Insights Pro, you get a site-level breakdown of all three reports.
Header Bidding Industry Index
The HBIX tracks header bidding vendor usage across the Top 1,000 US sites (previously seen on Serverbid).
The Ads.txt tracker looks at Ads.txt adoption and vendor usage across the Top 10K US and UK sites.