CMP adoption by location
This looks at the Top 10K sites in each geo bucket, broken down by all sites and just sites within that 10K that show programmatic ads (to better understand adoption by those who would adopt CMPs). To qualify, sites must be using an IAB-registered CMP, a 3rd-party consent tool, or an in-house solution built using AppNexus, Axel Springer, or the IAB 'vendorlist' file.
Adoption rate changes
|UK (Pubs Only)||33.2%||32.3%||-2.7%|
|US (Pubs Only)||28.2%||28.1%||-0.4%|
|UK (Top 10K sites)||17.8%||17.9%||+0.6%|
|US (Top 10K sites)||14.8%||14.9%||+0.7%|
This month saw just minor CMP growth. Are companies taking a wait-and-see approach to GDPR compliance?
CMP Adoption Over Time
This follows CMP adoption since July 2018.
Breakdown of Consent Tool Type - US
Breakdown of Consent Tool Type - UK
Top IAB-registered CMP vendors
This shows the number of times each IAB-registered vendor was found across the Top 10K sites in the US/UK.
Top other consent tools
This shows the number of times other consent tools were found across the Top 10K sites in the US/UK.
Additional industry stats
Raw Data by Site
With Ad Tech Insights Pro, you get a site-level breakdown of the data for the Top 10K+ sites across multiple geos.
Header Bidding Industry Index
The HBIX tracks header bidding vendor usage across the Top 1,000 US sites (previously seen on Serverbid).
The Ads.txt tracker looks at Ads.txt adoption and vendor usage across the Top 10K US and UK sites.