CMP adoption rates
Bucket Q2 Q3 % Change
US (Pubs Only) 35.2% 38.7% +9.8%
US (Top 10K sites) 20.7% 21.7% +4.8%

This looks at the Top 10K US sites, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using a third-party CMP or an in-house solution built using Xandr, Axel Springer, or the IAB 'vendorlist' file.

Breakdown of consent tool type
What % of US sites use a CMP?

This looks at the Top 10K US sites.

What % of US publishers use a CMP?

This looks at the sites in the Top 10K that show ads.

CMP Adoption Over Time

This follows CMP adoption since Q3 2018.

Top IAB-registered CMP vendors

This shows the number of times each IAB-registered CMP was found across the Top 10K US sites.

Top IAB CMPs over time

This follows the Top IAB CMPs across the Top 10K US sites.

Top other consent tools

This shows the number of times non-IAB consent tools were found across the Top 10K US sites. For scale purposes, Cookie Consent by Insites is excluded, but it is found in 305 sites.

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