The current news cycle can feel relentless — and not even a heat wave can break up the weird new monotony of our days.
While pandemic data and global headlines continue to offer grim outlooks, the positive developments making industry headlines are the inspiration for this week’s theme: adapting to the “new normal.”
We explore how digital advertising is changing and evolving with these strange new times.
What We’re Reading
Positive IndicatorsWhile many have suspended back-to-school advertising, Digiday reports “the Italians are back” and focused on fall fashion ads and European travel ad spending is taking off again. eMarketer sees big gains for digital ad spending in Latin America, including a double-digit increase in Colombia.
The volume of audio and video advertising is increasing as well. AdExchanger notes podcast ad revenue is growing and going upfront, while Digiday predicts Hulu’s new self-serve tool will boost streaming ad revenue. (Related: Our recommendations for building a successful self-serve platform)
A Good Time to Tidy UpThis week’s news of a mobile app ad fraud network and surge in malvertising attacks on automotive and education publishers suggests spring cleaning will continue into summer. Media Tradecraft’s Erik Requidian recommends publishers “spark joy” by cleaning up their sites and Procter & Gamble’s Danilo Tauro offers three focus areas for ad waste reduction. (Related: Our suggestions for preventing broken ads)
Smart Moves: Going Cookie-FreeFirst-party data is moving front and center, leading the IAB’s latest data trends. AdExchanger shares how Nielsen is supporting its new cookieless measurement methodology with a privacy-focused platform, how shipping containers can inform programmatic data approaches, and how the Colossus SSP is helping diverse and minority-owned publishers.
And while AdMonsters wonders whether the W3C is considering smaller companies in its Privacy Sandbox proposals, Index Exchange announced its membership in Prebid.org for safer, more transparent header bidding. (Related: our recent roundup on the SPARROW proposal and Privacy Sandbox, member Mike Chowla on Prebid performance benefits, and member Rashmita Behera on programmatic trends)
Guessing What’s NextFuture forecasts remain murky but the eCommerce boom will likely continue given Unilever’s increasing ad spend. PubMatic predicts growth in in-app mobile advertising as mobile ad tech companies develop alternatives to Apple’s IDFA.
What We’re Writing
- Adzerk Product Manager MaryLauran Hall shares tips and resources to collaborate from home: How to Run Discovery Sprints with Your Remote Ad Product Team
- What will the Facebook ad boycott mean for publishers long-term? We’ll round up predictions next week
What We’re Discussing
- Member Rob Beeler drills into brand safety: Grab your toolbox
- Member Jodi Daniels offers CCPA tips: Check your compliance
- Members Claire Atkin and Nandini Jammi explain alt-right ad fraud: What’s behind Breitbart
- Member Hanna Yatel shares new CEE advertising survey data: Get the facts
- Member Tim Sleath shares how VDX.tv ensures brand safety: See what he means
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