It seems trust is in short supply these days. Many are questioning sources and intentions with greater scrutiny as they look for answers and protections — for their personal health and wellbeing, as well as their data.
This increasing need for certainty is the inspiration for this week’s theme: safety and security.
We’ll explore how our industry is adapting to protect users, build trust, and safeguard its future.
What We’re Reading
Bait and Switch (or not)Apple’s focus on user privacy doesn’t seem to be hurting its Apple News+ service, thanks to newly discovered traffic redirects. Publishers are fuming about how Apple is leveraging its hardware and software pipelines to benefit their service at the expense of those looking to convert readers into subscribers.
And while TikTok’s standing and safety remain uncertain, Digiday finds publishers aren’t exactly rushing to Instagram’s new short-form Reels platform — and they’ll be unlikely to switch to what the New York Times considers a “dud” copycat anytime soon.
Creating a Safe SpaceAs publishers tidy up their tech stacks to avoid ad fraud, CafeMedia’s Paul Bannister suggests starting with ads.txt files. PubMatic’s Lisa Kalyuzhny offers insights into how the industry is collaborating to boost safety and revenue — whereas members and ad tech super sleuths Claire Atkin and Nandini Jammi uncover a Google sales secret that leads to Breitbart’s back door. (Related: Our recent interview with Claire and Nandini)
Privacy Rights and WrongsMediaPost cites that 87% of US consumers believe data privacy is a human right, which puts even more pressure on publishers to leverage their first-party data. Digiday spotlights publishers seeing positive results and revenues as they “change the pipes,” What’s New in Publishing shares the ROI on on-site behavioral data and better first-party relationships, AdMonsters shares perspectives on why building user trust is the key to building data sources (not paying for them), and ExchangeWire explains how users’ mistrust could lead to a “golden age” of digital advertising.
In browser news, Firefox is rolling out new privacy safeguards, including additional features to its Enhanced Tracking Protection (ETP) that will prevent redirect tracking by clearing cookies daily (kudos to Digiday for its timely explainer on this practice). And as the third-party cookie countdown continues on Chrome, AdExchanger sees smaller ad tech companies expressing concerns about their lack of representation on the W3C’s Advisory Board — which includes policy experts from Google.
What We’re Writing
- Member Gary Portney explains how permission-based advertising can build trust and revenue: Adtoniq’s Gary Portney on the Rise and Impact of Ad Blocking
- We shed light on Google’s new Chrome extension and potential impact: What Is Google’s Ads Transparency Spotlight Tool?
- We offer insights for programmatic publishers who may see diminished returns with Google’s new metrics: Core Web Vitals and Ads: Why Publishers Should Be Concerned
What We’re Discussing
- Member Cristian Figoli responds to the IAB’s new programmatic in-housing data: In English and Spanish
- Member Mike Chowla questions Chrome’s dominance: Follow his thread
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