reddit's Challenge + Solution
- How do we drive revenue without annoying our users?
- Use our Native Ads API to build native ads that (1) target subreddits and (2) don't distract from user experience.
- Cool! How do we create a self-serve ad platform without devoting many engineering resources?
- Connect our Management and Reporting APIs with your UI to create a self-serve native ad platform.
Resulting Native Ad Unit